Become an Event-Driven Distributor™
The simple, powerful shift that transforms how you sell promo, win clients, and build a business that actually works.
Most distributors are taught to sell products. Catalogs. Trends. "Hot" items. Random outreach. Random orders. Random chaos.
But here is the truth the industry never talks about:
"Clients don't buy products. Clients buy for events."
Trade shows. Onboarding. Sales meetings. Customer events. Launches. Moments. Deadlines. Visibility.
Once you understand that, everything changes.
The Big Realization (That No One Ever Told You)
Promo isn't a product business. Promo is an event business.
Events control:
- • budget
- • timing
- • quantities
- • product choices
- • displays
- • emotions
- • urgency
- • order size
- • repeat business
Every order you have ever taken was tied to a moment. Most reps never notice it, so they sell blind.
Event-Driven Distributors™ sell with clarity, confidence, and strategy.
Why This Matters
When you build your business around events:
- • selling feels natural
- • upselling becomes logical
- • displays and merch connect
- • clients trust you faster
- • orders get bigger
- • timelines make sense
- • repeat business skyrockets
- • workflow becomes predictable
- • you stop racing deadlines
- • you stop getting price shopped
It is not hype. It is not theory. It is the truth hiding in plain sight.
The Promo Industry Has a Problem
Promo has grown into a $26+ billion industry. But the way people teach promo has barely changed.
Everyone says:
- • "Find good products."
- • "Send catalogs."
- • "Blast supplier flyers."
- • "Sell everything to everyone."
And that is why so many reps:
- • burn out
- • underprice
- • struggle to differentiate
- • feel overwhelmed
- • never scale
- • stay stuck in reactive mode forever
"You don't need more products. You need a system."
The Event-Driven Distributor™ System
A simple, proven framework that finally makes the business make sense
Start with the event, not the product.
Identify the moment that drives the purchase
Use the event timeline to guide options.
Work backwards from the deadline
Recommend packages (Good / Better / Best).
Give clients clear choices that scale
Sell outcomes, not items.
Focus on what the event needs to achieve
Tie merch and displays together.
Create cohesive experiences that amplify impact
Use event calendars to create repeat business.
Turn one-time clients into ongoing relationships
Close with clarity, not pressure.
Let the event timeline drive the decision
This is how you stop being an order taker and become a strategic partner.
Who This Is For
This system is a perfect fit if you are:
- • new to promo and want a clear path
- • a seasoned rep trying to simplify and grow
- • an owner who wants a repeatable process for their team
- • tired of the chaos and randomness of traditional promo
- • aware that events are the real catalyst but never had a framework
"If you have ever thought 'Why does this industry feel harder than it should?' this is for you."
Why Listen To Me
I have spent 20+ years in:
- • decorated apparel
- • promo
- • signage
- • displays
- • supplier sales
- • distributor ownership
- • trade show strategy
On the supplier side, especially in displays, I saw the pattern no one else was teaching:
- • Every big order was for an event.
- • Every timeline was event driven.
- • Every decision was tied to a date.
Once I saw it, everything in promo made sense.
This framework came directly from that experience. Not theory. Not hype. Just what actually works.
Want To Learn The Full System?
If you want to:
- • simplify your business
- • sell with more confidence
- • create consistent revenue
- • build repeat clients
- • stop guessing
- • and learn the complete system step by step
Then the next step is simple:
"Learn the Event-Driven Distributor™ Method."
The full course is coming soon. Join the waitlist to get:
- • early access
- • launch discounts or bonuses
- • behind the scenes updates as the system rolls out
